The PX team collaborates closely with all the stakeholders (clients and engineering) while working on the product + experience.

Each product has its own unique needs, but here we have illustrated a general process that we follow.

<aside> <img src="/icons/pentagon-dashed_gray.svg" alt="/icons/pentagon-dashed_gray.svg" width="40px" /> Understanding the Product

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In the initial stages, we understand the product, business, goals, and requirements. This includes understanding about brand values, USPs, research on competitive products, users, and demographics. Doing this helps the design align with business objectives and resonate with the target audience.

<aside> <img src="/icons/pentagon_gray.svg" alt="/icons/pentagon_gray.svg" width="40px" /> Creating User Stories

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We create user personas and journeys that define the user pain that the product is trying to solve. This helps us maintain a user-focused approach throughout the design process.

<aside> <img src="/icons/pentagon-one-fifth_gray.svg" alt="/icons/pentagon-one-fifth_gray.svg" width="40px" /> Information Architecture and Wireframes

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We develop an information architecture to create a clear structure and hierarchy for the product. This is followed by creating flows with wireframes that illustrate the layout and functionality of the product. This step helps us to turn the user journeys and stories into tangible solutions.

Ideation and wireframes for Thursday (our in-house product)

<aside> <img src="/icons/pentagon-two-fifths_gray.svg" alt="/icons/pentagon-two-fifths_gray.svg" width="40px" /> Prototyping & Visual Design

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We create prototypes that allow us to test and refine the designs before they go into development. During this process, we use polished visuals to get a cohesive look and feel for the final product. We then share these prototypes with users and all stakeholders to gather feedback and make improvements.

Thursday UI design

<aside> <img src="/icons/pentagon-three-fifths_gray.svg" alt="/icons/pentagon-three-fifths_gray.svg" width="40px" /> Design Handoffs

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We provide detailed design handoffs to the development teams which include comprehensive specifications, complete flows, and all necessary assets. We discuss these handoffs in meetings to ensure clarity, answer questions, and finalize requirements.

Thursday components & assets handover

<aside> <img src="/icons/pentagon-four-fifths_gray.svg" alt="/icons/pentagon-four-fifths_gray.svg" width="40px" /> Working closely with devs

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