<aside> <img src="/icons/question-mark_gray.svg" alt="/icons/question-mark_gray.svg" width="40px" /> Always understand the ‘why’

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We design with the 'Why' in mind. We believe understanding a design's purpose is crucial to creating effective and impactful user experiences. By understanding the 'Why', we can create designs that not only look beautiful but also serve a purpose and meet business goals.

With our in-house product, Thursday, we went deep into understanding the problem we were trying to solve. Asking a lot of questions helped us to create Lounge, a place where the user can move freely, and break out from the rigid and confined space of Zoom.

Making of Lounge

Tips:

• Be curious and ask questions to understand the problem
• Fall in love with the problem and not the solution
• When to stop asking ‘why’ - Never. Ask yourself ‘why will a user use this product’ to ‘why will a user use this feature’ to ‘why this color’ to ‘why this icon’
• Asking ‘why’ is the way to remove all the unnecessary elements and make the design simple

<aside> <img src="/icons/accessibility_gray.svg" alt="/icons/accessibility_gray.svg" width="40px" /> Understand your user

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To be able to get to the problem, it is critical for everyone in the team to get the context of the customers.. their pain, their challenges, their desires, and their aspirations. This understanding will help to create more accurate user personas and user journeys and in turn better product decisions.

To be able to bring the voice of the customers to the team, we built Listener, our in-house product. Listener enables you to bookmark important moments of your Zoom calls in real-time and easily turn long recordings into bite-sized video clips. Try it out here:

Make the most out of your video calls with Listener

Tips:

• Read the book ‘The mom test’ before talking to the users. Or even if you don't talk to users, just read it. This will help you ask the right questions.